As a business you no doubt look to Linked In as a good channel for networking and promoting your services. However a companies Linked In business page can be overlooked, leading to missed opportunities.
Lana Khavinson, a senior product marketing manager at LinkedIn, gathers 10 tips from organisations the business social network deems to have the Best LinkedIn Company Pages of 2012.
Tips for a better page include:
- Stay fresh by reaching out to your followers at least once a day, if not more.
- Encourage your employees to like and share your updates with their network. This helps grow your follower base.
- Before posting an update, ask yourself – Would I want to read this story? Would I want to share this with my connections?
You can read all the top tips in the slideshow below.