Google Unveils Upgrade to Search Algorithm – ‘Hummingbird’

Google Hummingbird

Google HummingbirdGoogle has unveiled an upgrade to the way it interprets users’ search requests. The new algorithm, codenamed Hummingbird, is the first major upgrade for three years. If you haven’t noticed any recent changes when searching, that’s because Hummingbird has already been in use for about a month, and affects about 90% of Google searches.

At a presentation last Thursday, the search giant was short on specifics but said Hummingbird is especially useful for longer and more complex queries.

Google stressed that a new algorithm is important as users expect more natural and conversational interactions with a search engine – for example, using their voice to speak requests into mobile phones, smart watches and other wearable technology.

Hummingbird is focused more on ranking information based on a more intelligent understanding of search requests, unlike its predecessor, Caffeine, which was targeted at better indexing of websites.

It is more capable of understanding concepts and the relationships between them rather than simply words, which leads to more fluid interactions. In that sense, it is an extension of Google’s “Knowledge Graph” concept introduced last year aimed at making interactions more human.

In one example, shown at the presentation, a Google executive showed off a voice search through her mobile phone, asking for pictures of the Eiffel Tower. After the pictures appeared, she then asked how tall it was. After Google correctly spoke back the correct answer, she then asked “show me pictures of the construction” – at which point a list of images appeared.

This change sees a more fluid approach to search results – a more conversational tone apposed to keywords. It’s still early days to see how this will affect search but initial results show that content filled sites are improving in rankings whereas those who have relied on spammy link building are suffering. We at Honey Digital will continue to monitor the impact of Hummingbird on search and advised our clients appropriately.