Pinterest has announced new look article pins for businesses that help promote article content to its platform users. Pinterest claims that more than five million articles are pinned each day so this change will be of benefit to both content producers and consumers.
Going forward, pins from media sites will have the headline, author and story description right on the pin making it easier for Pinners to find and save stories that matter to them. There’s also a bigger link to the source, so Pinners can easily make their way back to your site to keep reading.
In its announcement, Pinterest states that ‘article pins can help writers, media and other businesses reach new audiences, get more referral traffic and extend the lifespan of their content. On Pinterest, stories remain clickworthy and discoverable long after they’re published. Buzzfeed, for example, says Pinterest is a top referrer of traffic to their site, thanks to the Pin It button’.
So how does this work? Well, for example, a Pinner who is interested in getting healthier. They might save articles from a health site to a Healthy Living board and keep adding to it as they find health articles other people have pinned. It won’t matter if a story is two weeks old or two years old as it will be added to your board.
Article pins is part of Pinterest’s rich pins, their broader effort to make Pins more useful.
If you want to get the new look article pins for your business, visit the Pinterest developer site.