The State of B2B Social Media 2013

B2B Marketing’s 2013 Social Media Benchmarking Report pitches social media as a maturing channel. But that doesn’t mean to say it’s all rosy in the social media garden…

This infographic shows conflicting messages that result in 61% of people describing their social media strategy as ‘ad-hoc’ and yet viewing it as ‘important'; however for something seen as ‘important’, 44% of those asked calculated ROI ‘rarely or not at all’.

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From B2B Marketing’s 2013 Social Media Benchmarking Report