Where social media fosters direct engagement with consumers, reputations are at stake. This is also where working with specialist PRs can make a difference to your overall digital strategy. No other part of a PRs’ activity is as important as promoting and managing the client’s good reputation.
While social gives customers the power to make or break your business, good PR influences those very customers to think highly of your brand, do business with you, and share experiences with others.
Through our partnership with Tannissan Mae, we offer an integrated approach to social media and content management. Tannissan Mae has been helping build the reputations of start-up and mid-sized companies internationally, over the last 12 years. They’re experts at developing brand narratives that put clients at the centre of industry interest and debate. Clients are regularly published in leading business media – from the FT, Economist and Wall Street Journal to sector titles such as Ad Age, Marketing and Marketing Week to popular blogs including PaidContent, CreativeBloq, TheNextWeb, and Guardian Media Network.
We firmly believe in taking an integrated approach to content management. To us, that simply means making great content highly visible to the right people and making it easy for them to act on it.