In its blog, LinkedIn says that giving users “more clarity, consistency, and control” over their personal data remains the company’s “highest priority.”
“I expect users will be a bit disgruntled over this, especially if the sponsored content populates the news feed with more “noise.” One of the attractive aspects of LinkedIn is that the sponsored content and ads were non-intrusive. This changes that.”
Some may see this as another attempt to further ‘socialise’ the platform with sponsored content mirroring that of Facebook’s Sponsored Stories. Others will see this as an attempt to develop the earning capability of the platform as it appeases its shareholders.
“Some of the changes could be beneficial, such as giving users better access to their data. I think that ‘clarifying and simplifying’ privacy policies is usually code for ‘giving ourselves the right to increase the commercial exploitation of your data,’ but we will have to wait and see,”.
You can learn more about the LinkedIn privacy changes at www.linkedin.com/legal/privacy-policy