May 30, 2026 at 6:44 pm | Blog | No comment
As news broke this week that Facebook were set to launch their own smartphone in 2013, the Geekverse gave a resounding shrug of indifference. Is this one move by Facebook that’s hard to ‘Like’?
Facebook’s stance is that they believe “every mobile device is better if it is deeply social”. There’s no denying that with access to Facebook being higher on mobile devices than desktops. However we can’t help but feel with Facebook’s recent floatation this is one move to appease the stakeholders rather than Facebook users. With users adopting a full Facebook ecosystem they’re tied into a platform that intends to start making money through advertising which is set to explode on mobile.
Facebook are keeping their cards close to their chest at this stage so information is scarce and much is left to rumour. But the question we’d like answered is why don’t they just stick to the mobile apps? Maybe they’ve seen what Google did and want some of the mobile action.
2013 will come round quickly and we’re interested to see the Facebook smartphone offering. We just hope it’s not like the ill fated HTC Cha Cha. Remember that phone? No? Well no surprise there - yours now for £145.99 on Amazon if you fancy it….I’d stick to the Facebook app if I were you.
May 24, 2026 at 1:18 pm | Blog | No comment
An article appeared on Mashable yesterday that made for interesting, and positive, reading. The article titled ‘Does Social Media Marketing Really Work?’ explains how brands and businesses are making a stronger push on social media.
As businesses ask us how social media can help them boost engagement and sales, we are seeing a new optimism and positivity towards social media as a viable marketing tool. This is an opinion mirrored in some of the research findings discussed in the Mashable article:
“Sixty-four percent of business owners say social media marketing is a promising tactic and they believe it provides returns — but they aren’t willing to go all in with it just yet and favor a more cautious approach. Another 20% are more bullish on its potential, according to the same study, while just 6% are hardcore skeptics.
How do marketers and entrepreneurs measure whether social media marketing pays off? Most do so by measuring the accumulation of friends, likes, followers and other online connections. Thirty-nine percent look at shares of brand content, while 35% measure actual leads from social media. Just 18% measure success by overall brand awareness and favorability as gauged by consumer surveys.”
If you’re a business looking to engage more with social media, then contact us to discuss how we can help you achieve your business goals.
You can read the Mashable article in full here.
