April 19, 2026 at 10:36 am | B2B, Blog, Reports | No comment
B2B Marketing’s 2013 Social Media Benchmarking Report pitches social media as a maturing channel. But that doesn’t mean to say it’s all rosy in the social media garden…
This infographic shows conflicting messages that result in 61% of people describing their social media strategy as ‘ad-hoc’ and yet viewing it as ‘important’; however for something seen as ‘important’, 44% of those asked calculated ROI ‘rarely or not at all’.
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From B2B Marketing’s 2013 Social Media Benchmarking Report
February 26, 2026 at 6:14 pm | Blog, Reports, Social Media, Twitter | No comment
Twitter is now the fastest growing social platform increasing 40% between Q2 and Q4 2012. This means there are now 485m account holders and 288m active users.
The infographic from globalwebindex.net below also shows that:
- Saudi Arabia has the largest number of active users in the EMEA region.
- PC still has the largest number of active users, something we were surprised at having expected mobile to be on top.
- Biggest uptake is with those aged 25 to 34 and with those who are self-employed.
Twitter still proves popular however Google+ is not far behind with over 400 million members and over 100 million active users. Could 2013 see Google+ overtake Twitter? Or will Pinterest surge forward?
Click on the image to enlarge.
