As a business you no doubt look to Linked In as a good channel for networking and promoting your services. However a companies Linked In business page can be overlooked, leading to missed opportunities.
Lana Khavinson, a senior product marketing manager at LinkedIn, gathers 10 tips from organisations the business social network deems to have the Best LinkedIn Company Pages of 2012.
Tips for a better page include:
Stay fresh by reaching out to your followers at least once a day, if not more.
Encourage your employees to like and share your updates with their network. This helps grow your follower base.
Before posting an update, ask yourself – Would I want to read this story? Would I want to share this with my connections?
You can read all the top tips in the slideshow below.
April 19, 2026 at 10:36 am | B2B, Blog, Reports | No comment
B2B Marketing’s 2013 Social Media Benchmarking Report pitches social media as a maturing channel. But that doesn’t mean to say it’s all rosy in the social media garden…
This infographic shows conflicting messages that result in 61% of people describing their social media strategy as ‘ad-hoc’ and yet viewing it as ‘important’; however for something seen as ‘important’, 44% of those asked calculated ROI ‘rarely or not at all’.
Come and talk to us about defining your digital marketing strategy and making it work for your business.
After it’s earlier US launch, Facebook Home finally landed in the Google Play Store on Tuesday night here in the UK. We were quick to install the much hyped app and see whether it lived up to its own hype. Some see this as a big mobile leap for the social network. And is it? In a word, no.
This may not have been the much rumoured Facebook Phone people had been gossiping about for over a year now, but to some it was the big mobile leap needed for the social network. However what Facebook have actually delivered is a stock launcher for high end Android phones.
We’re not Facebook’s biggest fans but hold our hands up to getting excited about Facebook Home, hoping it would bring us back to the platform like a prodigal son. But having played with Facebook Home for a while we think we’ll have to wait for the new redesign instead (that we’re STILL waiting for after being announced months ago).
So why aren’t we in love with Facebook Home? Well, like the 3,389 (and rising) one star reviews we’re underwhelmed. The top review on the Play Store is a good place to start:
“No widgets, kinda clunky, and pretty much just Facebook with access to your apps drawer. Meh, an unimpressive launcher compared to most others.”
If like us you have a Samsung S3you’ll be used to Touch Wiz that, although not perfect, is a good interface. We’ve also played around with Go Launcher which brought a slick environment onto the older Galaxy S2. Facebook’s launcher does bring social to the forefront of the mobile experience, but for us it tended to get in the way of everyday smartphone tasks. If you want Facebook, you go to the app or include the widget on your homescreen. For many, that’s enough.
Facebook Home looked slick and, dare we say it, sexy when unveiled. But when you start playing with it you realise that posted images really only work if they’re fantastic landscapes or shots from a DSLR. Not if they’re meme’s, postcards, or dodgy camera phone shots which, let’s face it, most personal updates are. Chat Head’s is similar in that some shots just do not work well.
As a first attempt it works but it has a way to go to being perfect. Facebook Home will appeal to a sizeable audience of Facebook addicts, but for most it’s possibly a redundant feature.
For marketers though, Facebook Home offers another way of getting your messages in front of audiences. Along with the upcoming feed change, we anticipate a move towards more visual content from brands as content marketing strategies adapt to these changes.
Have you downloaded Facebook Home? Are you a lover of hater? Let us know by posting a comment below.
April 17, 2026 at 10:46 am | B2B, Blog | No comment
This brilliantly curated video is a four minute whirlwind of social media stats, facts and figures that will make your head spin. If you’re a doubter of social media, or know someone who is, then watch this video and have a re-think. Social media is growing and these 2013 stats already outshine those of last year (see our now out-of-date presentation from last year).
Our top five standout (and jaw dropping) moments from this video are:
If Facebook were a country, it would be the third largest in the world based on population.
1 in 5 divorces are blamed on Facebook.
Generation Y and Z consider email passee.
69% of parents are friends with their children on Facebook.
Every second two new members join Linked In.
And our stand out moment for businesses and marketers:
We will no longer search for products and services, they will find us via social media.
What do you make of the information in this video? We’d love to hear your thoughts - leave us a comment below.
Honey Digital has been operating for over a year now and in that time so much has happened. We’ve worked with some fantastic clients on some successful projects and we’ve also worked with some brilliant creatives. In short, we’ve come a long way in a short space of time and this coming year will see us grow in size and expand our services and location.
Today we’d like to let you know about step one of this change. We’re excited to say that Honey Digital has now expanded to operate not only from its London/Surrey hub, but also out of Devon and the South West. You can now reach us in Exeter on our new telephone number - 01392 581112. Please note that our London number has also changed to a new number - 020 8144 8982.
We’ve made this move to align our services and allow our teams to work and collaborate even closer, ultimately benefitting our clients.
We’re excited by this move and will be revealing more about new services and team members in the coming weeks!
We’ve added a new Skype feature to the website allowing you to message or call us directly via Skype. Fancy.
This feature is now available from our Contact Us page and is great for those who’d like to get in touch with us to discuss their requirements, plus for existing clients who just want to ask for some quick help online.
This brilliant cartoon popped up on our feeds today and got us thinking - what would a social media professional been before there was social media? A PR consultant? Or maybe even a marketer?
Honey Digital has been operating for over a year now and in that time so much has happened. We’ve worked with some fantastic clients on some successful projects and we’ve also worked with some brilliant creatives. In short, we’ve come a long way in a short space of time and this coming year will see us grow in size and expand our services and location.
