March 22, 2026 at 10:18 am | B2B, Blog, Presentation, Social Media | No comment
A common question we’re asked by businesses is why they should engage in social media for their projects. For those questioning the value we have the following points:
- Better communication and engagement. Building conversations through social media provides insight into audiences and drives high-quality engagement with them. You can manage and take control of online conversations - dealing both with complaints and tough questions, and engaging in positive dialogue. Social media also engages and updates business organisations, stakeholders and partners. By interacting with thought leaders and influential bloggers, you can boost your presence and positioning within your field. And keeping staff and advocates updated and involved will lead to better internal take-up of social media and promotion of your key messages.
- Valuable insight. Looking beyond your own social media channels and tuning in to third-party blogs and forums gives further insight into conversations and topics relevant to your goals. It reveals the ideas, influencers and the attitudes shaping the marketplace.
- Targeting. By using data and analytics from social media and other marketing channels, you can shape on-and-offline messaging and target organisations and individuals more accurately with the right messages.
- Reputation management and a controlled online presence. Social media alerts can uncover online conversations about your company or project, so you can get involved promptly where appropriate and maintain your online reputation.
- A ‘live newsroom’ and PR channel. Social media channels can be ‘go to’ places for information and updates, and increasingly are the best channel for managing the conversation with media too.
- A medium to engage and motivate employees. Social media is not just about looking outwards. Engaging staff and stakeholders through social media will increase internal advocacy - “a connected business is a social business”, one that inspires people.
Looking to showcase the worth of social media in your organisation? Download our free presentation, ‘Why Social Media?’ now.
March 8, 2026 at 11:39 am | Blog, Facebook, Social Media | No comment
Yesterday evening (UK time) Facebook showcased their re-designed News Feed, their first update since 2009. The new look is a more visual affair, showcasing images and videos in a richer way than before. Some, including ourselves, have commented how much it looks like Google+ who themselves rolled out an updated, more visual re-design only the day before. ‘Which came first’ comments aside, the new Facebook News Feed is a welcomed upgrade for brands.
The new design means more page real estate to play with as the left and right hand white space has been shrunk allowing for a larger canvas in which brands and marketers can ‘play’. With Sponsored Posts also being confirmed to appear in the stream, brands and marketers can be more creative in their visual advertising approach something we feel has lacked previously.
The new design also spreads to mobile, creating a streamlined approach to the Facebook platform. Again, this is an added plus for marketers as the streamlined approach will make it easier to plan and design campaigns for both desktop and mobile.
At this early stage however, we’ll have to see how this works with the new sub-feeds. Users can select what updates they want to see, e.g. All Friends, and the concern is that brand messages will be lost to those only selecting these types of personal feed. On the flip side, this can lead to better brand engagement through Brand and Page feeds and targeted marketing through specific types of feed, e.g. Spotify advertising only on a users Music feed.
We’re on the waiting list for the new roll out and, for once, are excited to see what Facebook have achieved. Or maybe we’ll just take a look at Google+ instead…
March 1, 2026 at 2:16 pm | Portfolio | No comment
Remote Control UK is a freelance PA and corporate hospitality expert who also specialises in discounted West End theatre tickets, the o2 and Wembley Arena. Director Caroline Deayton approached us to help update and enhance her social media profile designs.
After a review of her existing social profile we also advised on capitalising on her Facebook engagement with a Facebook app designed to promote sign-ups to the Remote Control newsletter, their main source of advertising and client interaction.
The results were an improved Facebook banner, app icons, a Twitter background showing website and social media details, and a newsletter sign-up Facebook app.
Client Testimonial
“Daniel Honey and Honey Digital have been nothing but professional regarding their work and especially with their work ethic. They are always quick to respond to an email and have been flexible and creative when working with me to design my blog, Facebook and Twitter pages, all of which get complimented on a regular basis. Daniel has not let me down in any of my requests and his knowledge on social media has meant that I have asked him to speak at a monthly meet-up I co-host. I would have no problem in recommending him to anyone requiring his expertise.”
