Facebook is changing the appearance for both Page visitors and Page admins to what they call a more “streamlined” look.
The new design includes two columns similar to the old version, but the right column is now the Page’s timeline and the left includes information about the brand or corporation. In the previous design, both columns served as the Timeline; posts were staggered between the left and right columns as users scrolled down.
In the new design, the “Invite Your Friends” section has moved from the right side of the screen to the left, and the text box for posting switched from the left to the right side.
For Page admins, a new metrics section on the far right-hand side of the Page includes data about ads, Likes and post reach. Facebook is also rolling out “Pages to Watch” for all admins, meaning users can create a list of similar or competitor pages to compare metrics like engagement and Page Likes, a welcomed addition to those who monitor their analytics closely.
The redesign comes less than a week after Facebook’s year long awaited update to the look for news feed, a relatively minor change that included larger photos and new icons and fonts.
The new design is rolling out this week, according to a spokesperson, and is changing for web only. Facebook announced a mobile redesign for Pages last April.
[Source: Facebook, Mashable, TNW]