The W Hotels chain has dropped internet jaws this week with a press release outlining its ‘Social Media Wedding Concierge’ who’ll tweet, Instagram, Vine, blog, and Facebook every precious moment of your special day.
Running until the end of the year, the deal, which is being offered to those tying the knot by four W hotels in New York, involves the services of a social media “expert,” according to marketing material received by the Huffington Post’s Bianca Bosker.
“From live tweets and #hashtags to Vine videos and Instagram filters, W’s Social Media Wedding Concierge will document the ‘I Dos’ and encourage guests to utilize a dedicated wedding hashtag for every one of their posts,” the hotel chain says.
Yep. This glorious package (said with a thick coating of sarcasm) will tweet the ceremony and reception (“She said ‘I do’! #love”, “Great line from the #bestman there #zinger”, “Auntie Jane’s drunk and the only one dancing to A Ga Doo #cringe”, etc.), fire off Instagram photos and Vine videos, take care of the headache-inducing task of thinking up a unique wedding hashtag, and “encourage” guests to use the hashtag. And it’ll only cost you $3,000.
Yes. That’s right. $3,ooo. A price tag that I’m sure Kim Kardashian sees as good value, but we ordinary ‘normal’ folk see as a piss take.
Now, it’s not often I take to this blog to rant., but this story demands it. We’re a digital agency and provide numerous social media services to our clients, but I in no way see this wedding service as a good thing. Not only is the value ridiculous (I’d like to see the budget spreadsheet for this), but the concept as a whole is ill thought.
This service makes an impersonal statement on a special, personal day. It’s one thing having a dedicated person Tweet every few minutes to update, well, who exactly?! But to encourage guests to Tweet and Instagram during a wedding service is just wrong. Who wants to see a congregation full of people starring at their mobiles whilst the loving couple Tweet ‘I do!’ to each other.
This is one of those precious times when people should switch off from the digital world and enjoy the moment. Yes – ‘The Moment’. That precious space in time that some of us (W Hotels) seem to have forgotten.
Social media is an important medium but, as with everything, there’s a time and a place. And a wedding ceremony is not one of them.
For the first time in a while we’re opening up the comments thread on this post as I would love to hear people’s thoughts on this. I’ve engaged a lot on social media on this topic and people mostly agree with my viewpoint. But do you?