Facebook Like Baiting

Facebook clamps down on auto-shared spam

Facebook has introduced measures to tackle the amount of “auto-shared spam” on the social network.

The firm is altering News Feeds to feature fewer auto-shared posts, including Spotify listening habits and ‘liked’ photographs on Instagram.

Facebook are specifically targeting posts categorised as Like-Baiting, Frequently Circulated Content, and Spammy Links.

Facebook say that the improvements are “to reduce stories that people frequently tell us are spammy and that they don’t want to see. Many of these stories are published by Pages that deliberately try and game News Feed to get more distribution than they normally would.”

Furthermore, third-party apps will post fewer stories on the user’s behalf, while auto-sharing applications will prompt users before posting on their timeline.

Auto-sharing is not being scrapped altogether, but explicitly-shared stories will be prioritised over them.

“In general, we’ve found that people engage more with stories that are shared explicitly rather than implicitly, and often feel surprised or confused by stories that are shared implicitly or automatically,” said Facebook’s Peter Yang.

You can read the full blog release here.

[Source: Facebook; E Consultancy]