Pinterest introduces new features

New Pinterest Features

New Pinterest FeaturesPinterest have been busy! Announcing a handful of new features this week, Pinterest continues to establish itself as a top showcase platform for brands.

Below we detail these new features and give examples of brands utilising them.


Place Pins

Place Pins let users add an interactive map to any of their boards. Place Pins include extra details like the address and phone number right on the Pin itself. This feature is useful for smartphone users who can take these Pins anywhere and find places on the go and even get directions.

This feature is extremely useful for travel brands, and has already been showcased by top names including Conde Nast Traveller, VisitBritain and the Four Seasons.

Pin It Buttons

The Pin It button has now been improved to allow users to tailor its colour and size for their website. This is a much needed requirement and allows the button to feel more organic as it fits to a sites look and feel. Pick the best colour for your site —red, white or grey— and a size, small or large, and you’ll get a button that allows tons of people to discover the best things from your site.


A technical move by Pinterest that allows great integration for brands boards within their own sites. Pinterest detail this as:

Partners can now showcase their most popular Pins right on their own websites and mobile apps. In the coming weeks, we plan to release even more API endpoints so you can show off your Pins.

This API development has been rolled out to select partners at this stage, including Mashable, Elle Magazine and Whole Foods. This will roll out to more developers shortly.

You can read more about these new features in more detail on the Pinterest Blog.