Instagram Introducing Ads in the UK

Instagram Sponsored Stories

In amongst the usual pictures of peoples lunch, sunsets, and of course cats, Instagram users may have noticed something new. Ads.

We’d been warned that adverts were coming, but they’re now arriving in the UK.  If you haven’t already seen it, look out for a “sponsored” post popping up in your feed.

Ads will be rolled out “slowly”, the social network explains, starting with companies “already great” on Instagram. After this taster, Instagram said genuine adverts would be “coming soon” to UK users.

“Our aim is to make any advertisements people feel as natural to Instagram as the photos and videos they enjoy from brands who are already using Instagram,” said spokesman Will Guyatt.

“You can hide individual adverts and leave feedback by tapping the “…” button.

“We’re relying on input from people on Instagram as well as advertisers to help us continually improve the Instagram experience.”

Despite the test post receiving more than 18,000 likes, many users have been expressing their frustration online.

The company was bought by Facebook in 2012 for $750m (£460m), despite not making a profit, and it now needs to start making money and support itself. Ads is the natural way to go and we feel opens up an already creative channel to some hopefully great, creative ways of advertising.