Who’s on Social Media?

Knowing your audience is key to being an effective marketer, and this is especially true on social media. For social media marketers, knowing your core users on each social network dictates which platforms to focus on. Social media marketing platform Sprout Social recently released a superb infographic that shows the main channels demographic data.

Overall, the data shows social media to be the medium of choice for women. This is especially true on Pinterest where women made up 42 percent of users, and Snapchat where women represented 70 percent of users.

On other networks, like Facebook, LinkedIn and Instagram, the numbers were a little more even, but women represented a higher percentage of users. Men use Twitter slightly more than women and Google+ was an anomaly with men making up 74 percent of the user base.

Social media audiences are also relatively young – 18-29 year-olds make up the largest age group on nearly every platform. LinkedIn is the only network where the percentage of 30-49 and 50-64 year old users outnumber their younger counterparts. LinkedIn users also had the highest average income.

Not surprisingly, Snapchat attracts the youngest users, with more than 70 percent under 25. 62 percent of these users also make less than $50,000 annually, perhaps making them a group with less buying power than the core demographic on other social networks.

Here’s the full Sprout Social infographic and demographic breakdown:

Social Media Demographics



[Source: Sprout Social; AdWeek]


Instagram Sponsored Stories

Instagram Introducing Ads in the UK

In amongst the usual pictures of peoples lunch, sunsets, and of course cats, Instagram users may have noticed something new. Ads.

We’d been warned that adverts were coming, but they’re now arriving in the UK.  If you haven’t already seen it, look out for a “sponsored” post popping up in your feed.

Ads will be rolled out “slowly”, the social network explains, starting with companies “already great” on Instagram. After this taster, Instagram said genuine adverts would be “coming soon” to UK users.

“Our aim is to make any advertisements people feel as natural to Instagram as the photos and videos they enjoy from brands who are already using Instagram,” said spokesman Will Guyatt.

“You can hide individual adverts and leave feedback by tapping the “…” button.

“We’re relying on input from people on Instagram as well as advertisers to help us continually improve the Instagram experience.”

Despite the test post receiving more than 18,000 likes, many users have been expressing their frustration online.

The company was bought by Facebook in 2012 for $750m (£460m), despite not making a profit, and it now needs to start making money and support itself. Ads is the natural way to go and we feel opens up an already creative channel to some hopefully great, creative ways of advertising.

Social Media Facts 2013

Social Media Facts 2013

Looking to sell the case for social media to your boss? The Digital Insights infographic below covers all the latest social Media facts, figures, numbers and statistics of 2013 which can help you sell the case for social media.

Some of the most fascinating facts are mentioned here-

  • 74% of marketers believe Facebook is important for their lead generation strategy.
  • 28% of Retweets on Twitter are due to inclusion of “please RT!”.
  • 40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities.
  • 42% update their profile information regularly on LinkedIn.
  • Every second 8000 users like some or other photo on Instagram.
  • Twitter’s fastest growing demographic is 55-64 year olds.
  • 80% of total Pinterest’s pins are re-pins.
  • 4.2 billion people use mobile device to access social media sites.
  • Social media generates almost double the marketing leads of trade show, telemarketing, daily mail, or PPC.


 Click on the infographic to enlarge it. 


Instagram Turns Three

Instagram Turns Three! Happy Birthday Instagram!

Instagram Turns ThreeInstagram, the popular photo sharing social network app, is celebrating a big milestone this week — it’s third birthday.

Instagram launched back in 2010 and just a few hours later hit 10,000 downloads in Apple’s app store. 24 hours later it reached 25,000 users, and after a year boasted over 10 million users.

Founders Kevin Systrom and Mike Krieger had found almost instant success with their new Polaroid-style photo sharing app. How did they manage to do this, not to mention sustain that success over time?

For one, Instagram is a rapidly evolving platform. In 2012, Facebook acquired Instagram for roughly $1 billion in a combination of cash and stock. Now, with more than 150 million active users, Instagram is moving beyond just photo sharing. In June, the company introduced video sharing to compete directly with Twitter’s video service Vine.

More recently, Instagram announced that it will begin showing advertisements in user’s photo streams. While some people are upset about Instagram’s latest move to monetise, the platform could potentially pull in more than $400 million annually, according to CNN.

Instagram is also extending its popularity beyond everyday users. Celebrities and Fortune 500 companies are integrating the platform into their everyday marketing strategies. TrackMaven, a competitive analysis firm, took a look at what drives businesses to use Instagram. It focused on the 2013 Fortune 500 companies and found 123 have Instagram accounts.

The rate of adoption by Fortune 500 companies is rapidly growing. Starbucks became the first Fortune 500 company to join Instagram, in December 2010. In 2011, 14 more companies joined. Now, of the 123 Fortune 500 companies on Instagram, at least 91 percent have posted at least once on their account.

Instagram has made it easy for users to engage and interact online. With a simple tap, users can like or comment on photos or videos. Fortune 500 companies on average receive 2,164.63 likes and 35.07 total comments per photo, according to TrackMaven.

It’ll be interesting to see where Instagram goes from here and how businesses continue to adopt the platform in social media strategies.


[Source: Washington Post; Tech Flash]


It was announced yesterday that Facebook had bought Instagram for *Dr Evil pinky at the ready* 1 billion dollars, a move seen by many as very left field. In fact many users began to jump the Instagram ship. So, the real $1billion question is –  what’s the true value and motivation behind Facebook’s purchase?

For those who don’t know, Instagram is a smartphone app that lets you take pictures and give them cool retro camera effects. You then upload these photos to your Instagram account to be shared with your other followers – so it’s basically a social media app for cool looking photos. The app is also set up to link into your Facebook account and post your photos there, so the move by Facebook may not seem so ridiculous…but is it worth $1 billion?!

This move appears to some commentators  to be the first step to another dot.com boom and bust – the bubble is set to burst again. With purchases at this extreme price, it’s hard not to agree.

Facebook say they are not going to inter-fear with Instagram (how can you really – it only has about 13 employees) and this may be a good move – why change what’s working; 30 million users are already signed up.

People are using Instagram to post (and host) their photos over Facebook, so maybe Facebook’s aim is to defeat its own paranoia about loosing a key part of peoples user data. That could be worth $1billion to Facebook whose aim is to be ‘the’ integral to the workings of the internet (in fact, I believe Zuckerberg wants it to be the web).

So expect to see people being tagging in Instagram pictures, streams of friend comments, and drunken nights out now looking arty and retro. It’s an interesting move by Facebook and one to watch…they’ll be buying Draw Something next….