Social Media Training Wokshops

Social Media Training

By In B2B, Blog, Social Media Posted

Throughout 2013 we facilitated a number of social media workshops, helping SME’s to utilise social media effectively. We were also lucky enough to be asked to speak on using social media effectively for business at a number of conferences.

We’ve now started our 2014 social media training courses and thought it would be nice to share a little taster of what we presented last year. Here’s the intro slides and stats from 2013’s courses:

If you’d like to talk to us about our social media courses, please contact us.
You can also find out more on the courses we offer on our social media training page.

Why Use Social Media in Business?

By In B2B, Blog, Presentation, Social Media Posted

A common question we’re asked by businesses is why they should engage in social media for their projects. For those questioning the value we have the following points:

  • Better communication and engagement. Building conversations through social media provides insight into audiences and drives high-quality engagement with them. You can manage and take control of online conversations - dealing both with complaints and tough questions, and engaging in positive dialogue. Social media also engages and updates business organisations, stakeholders and partners. By interacting with thought leaders and influential bloggers, you can boost your presence and positioning within your field. And keeping staff and advocates updated and involved will lead to better internal take-up of social media and promotion of your key messages.
  • Valuable insight. Looking beyond your own social media channels and tuning in to third-party blogs and forums gives further insight into conversations and topics relevant to your goals. It reveals the ideas, influencers and the attitudes shaping the marketplace.
  • Targeting. By using data and analytics from social media and other marketing channels, you can shape on-and-offline messaging and target organisations and individuals more accurately with the right messages.
  • Reputation management and a controlled online presence. Social media alerts can uncover online conversations about your company or project, so you can get involved promptly where appropriate and maintain your online reputation.
  • A ‘live newsroom’ and PR channel. Social media channels can be ‘go to’ places for information and updates, and increasingly are the best channel for managing the conversation with media too.
  • A medium to engage and motivate employees. Social media is not just about looking outwards. Engaging staff and stakeholders through social media will increase internal advocacy - “a connected business is a social business”, one that inspires people.

Looking to showcase the worth of social media in your organisation? Download our free presentation, ‘Why Social Media?’ now.

B2B Social Media - top-line social media facts for your business

By In B2B, Blog, Presentation, Social Media Posted

When presenting we’re often asked why companies should be using social media at all. Although a very valid question it’s one that requires statistics and graphs rather than fluff and marketing gobbledygook. So we decided to use our experience, knowledge and the social media library (aka. the internet) to put together some top-line facts and ‘how to’s’ for clients.

It proved very popular and so we decided to share these slides with the world. These slides are aimed at those who are new to social media or are considering adopting social media in the their business but want to begin justifying their investment.

The slides cover:

  • Social media channel statistics
  • B2B and B2C comparison
  • Measuring ROI and engagement

These slides are part of a larger presentation but provide a taster for our social media for B2B offering.

If you’d like to talk through these, or have us come and present to your company, then email us at
[email protected]