Knowing your audience is key to being an effective marketer, and this is especially true on social media. For social media marketers, knowing your core users on each social network dictates which platforms to focus on. Social media marketing platform Sprout Social recently released a superb infographic that shows the main channels demographic data.
Overall, the data shows social media to be the medium of choice for women. This is especially true on Pinterest where women made up 42 percent of users, and Snapchat where women represented 70 percent of users.
On other networks, like Facebook, LinkedIn and Instagram, the numbers were a little more even, but women represented a higher percentage of users. Men use Twitter slightly more than women and Google+ was an anomaly with men making up 74 percent of the user base.
Social media audiences are also relatively young – 18-29 year-olds make up the largest age group on nearly every platform. LinkedIn is the only network where the percentage of 30-49 and 50-64 year old users outnumber their younger counterparts. LinkedIn users also had the highest average income.
Not surprisingly, Snapchat attracts the youngest users, with more than 70 percent under 25. 62 percent of these users also make less than $50,000 annually, perhaps making them a group with less buying power than the core demographic on other social networks.
Here’s the full Sprout Social infographic and demographic breakdown:
Honey Digital are delighted to announce that we now offer HootSuite’s market leading social relationship platform for businesses and organisations.
Honey Digital joins the HootSuite Solution Partner Program and now offers HootSuite’s social relationship platform for businesses and organisations to collaboratively execute social media strategies across multiple social media networks from HootSuite’s secure, web-based dashboard. HootSuite is used by 79 of the Fortune 100 companies, including global brands like Virgin, PepsiCo, Sony Music, FOX, WWF, and millions of other groups. With advanced tools and services available for security, collaboration, engagement and analytic measurement of social media strategy, HootSuite is built to bring brands top social ROI.
Honey Digital’s clients benefit with the ability to launch social media strategies, identify and grow new audiences, and distribute targeted messages through HootSuite’s dashboard. This makes streamlining team workflow by scheduling messages, using assignment tools, and reaching new audiences with geo targeting functionality easy.
Clients can also take advantage of HootSuite’s ability to invite multiple collaborators to access and manage social profiles securely, as well as build custom reports using HootSuite’s comprehensive social analytics tools for measurement. HootSuite is a Certified Preferred Partner with Twitter, Facebook, LinkedIn, and Google+ Pages. In addition, users have the ability to access over 50 social networks and integrations offered through the HootSuite App Directory, including Salesforce, Zendesk, YouTube, Instagram, Tumblr and more.
“We’re thrilled to have Honey Digital on as an official HootSuite Solution Partner,” says Kevin O’Brien, Vice President of Partners at HootSuite. “Honey Digital’s services expertise and knowledge of social media will serve our clients well.”
“HootSuite fits naturally into our product portfolio” said Daniel Honey, Honey Digital’s Director. “Many of the services we offer are designed to help businesses enhance their communication streams by becoming a more agile, connected and customer focused business. HootSuite is a worldclass social relationship platform that integrates with many of the existing solutions in our portfolio, such as Salesforce, Marketo, WebTrends and Zendesk. The Honey Digital team has really embraced HootSuite. All of our staff have now either completed the HootSuite training and are now HootSuite Certified Professionals or are part way through the company’s HootSuite University education program.“
As a member of the HootSuite Solution Partner Program, Honey Digital provides social strategy, deployment, training and support services to help organisations engage, collaborate, analyse and secure social media in a variety of ways.
Engagement Opportunities: Optimising audience engagement by creating search streams, scheduling messages and monitoring social network profiles from one customisable web and mobile dashboard.
Collaborative Tools: Invite clients and colleagues to participate in social media management. Assign messages for follow up and share streams, helping increase efficiency.
Analytics Modules: Measure efforts using over 40 social analytics modules to build and share custom reports or select pre made templates for quick and easy reporting.
Secure Permissions: Share access with team members without compromising security. HootSuite Team permission levels and advanced sharing options ensure control of valuable social profiles and accounts.
HootSuite is a social relationship platform for businesses and organisations to collaboratively execute social media strategies across multiple social networks from one secure, web based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more. For more information, visit: http://www.hootsuite.com.
When Google changed the Google+ cover image size to a full and enormous 2120 x 1192 pixels, I was at a loss to why. It became too large to fulfil any real purpose and 2/3rds of it was obscured when you landed on a page anyway. So I was pleased to see the changes Google made yesterday to Plussers cover image.
As of yesterday, when someone visits your Google+ profile or page via desktop, they’ll see your entire cover photo across the top rather than just a small section poking down from the top of the page. Importantly for brands, there’s still lots of room for content underneath.
In design terms the cover photos remains at 16×9, albeit downsized (up to 2120px by 1192 pixels), so no action is required unless you want to take this opportunity to update your image or design a marketing message that will now be seen.
Today, Google launches a new product called ‘Helpouts‘, a new website that allows users to get in touch with experts and pay them for services over video chat. Google sees it being used for things like cooking tips, home repair, guitar lessons, and even healthcare.
Announced last August, the service is now live with a small set of partners, including Weight Watchers, Sephora, and One Medical. That list is limited by design — for now, Google is vetting anybody that wants to offer Helpout services with a full background check and keeping the categories of services offered relatively short.
The video chat services will be offered in a wide range of prices — from free with volunteers up to $20 per hour or more. Users will be able to rate the experts they work with and said experts will have a few tools to block users (should it come to that). Google gets a 20% cut and is offering a money-back guarantee if things don’t work out.
This 20% cut might help explain why this service, which is largely based on the cross-platform Hangouts tool, is only available on the web and on Android — Google has not yet decided whether or how to deal with Apple’s own App Store policies and margins. The website for Hangouts looks very much like a one-off custom version of Google+, and even shares some of the same Hangouts on Air features that have been baked into that product. Each expert has a landing page where users can schedule a future Helpout or start one immediately. Users are identified with their public Google+ profiles — so each party knows who is calling, but nothing is posted publicly to Google+. If both parties agree, a Helpout chat can be saved for later review.
As huge fans of Google+ and Google products we’ve been keen to see Helpouts and believe it’ll be a great service for those looking for a personal service when it comes to specific, possibly quick-fix, issues. We applied to be a provider on this service when it was first announced and have been invited to sign up, so watch this space!
[Source: CNN; Tech Crunch; The Verge; Google Helpouts]
Looking to sell the case for social media to your boss? The Digital Insights infographic below covers all the latest social Media facts, figures, numbers and statistics of 2013 which can help you sell the case for social media.
Some of the most fascinating facts are mentioned here-
74% of marketers believe Facebook is important for their lead generation strategy.
28% of Retweets on Twitter are due to inclusion of “please RT!”.
40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities.
42% update their profile information regularly on LinkedIn.
Every second 8000 users like some or other photo on Instagram.
Twitter’s fastest growing demographic is 55-64 year olds.
80% of total Pinterest’s pins are re-pins.
4.2 billion people use mobile device to access social media sites.
Social media generates almost double the marketing leads of trade show, telemarketing, daily mail, or PPC.
This week Google announced a number of updates and new features for its Google+ platform. We bring you a summary of what you need to know…
Custom URLs are now rolling out to almost everyone. If you don’t see the option yet on your Google+ profile or Google+ Page, don’t worry: Google says it is expanding availability throughout the week.
For those who don’t know what custom URLs (also called vanity URLs) are, here’s quick example. Currently, your Google+ will be a long, arduous series of numbers, e.g. plus.google.com/u/0/106743928610778916/. When offered a custom URL, you can change it to something that’s easier to share (and remember). Mine, for example, is now google.com/+DanielHoney and the Honey Digital page is google.com/+Honey-Digital.
Google first started testing custom URLs back in the middle of August 2012. About a week later, the company started notifying individuals and brands with verified accounts, but then it largely stopped expanding the feature. Now that’s finally changing.
If your profile meets the following criteria, Google+ will let you claim a custom URL:
Has a profile photo, and
Has at least 10 followers, and
Has an account that’s at least 30 days old.
At the same time, brands and businesses that have a linked website or a verified local business can claim a custom URL for their Google+ page as well. If you fall into either of these categories, you’ll want to read more about link and verification over at the Google+ Help Center.
Once you meet the eligibility criteria and Google prepares your custom URL, you can just visit your Google+ profile or Google+ page to begin the claiming process. Until then, you’ll just have to wait patiently, probably playing with all the other Google+ features that rolled out today.
Photo & Video
Photo highlighting has been improved. If you’re not familiar, this offering will review all your photos and use its algorithm to remove those images that are blurry, duplicates, have bad exposures, look for objects people like, and more.
With the app, by default, Google+ searches your libraries for images. However, now it’s going to parse through photos from within your Circles (as long as you have permission). So if you query “sunset”, it will give you the right set of photos.
Photo enhancements are also in the works too, starting with auto-enhance. It has been adjusted to give you a low/high ability and can turn albums on or off. By turning auto-enhance on low or high, it will give you varying intensities, including saturation, vignette, contrast, etc.
With Auto-Awesome, Google says that it helps you better create appealing stories. The company is introducing two new modes, namely Auto-Awesome Action which shows you the motion of an object in a photo, like a skateboarder going around a curve or a basketball going into a hoop.
Auto-Awesome Eraser is another new feature that lets photographers removeobstructions from their photo.
The idea is to help you be better storytellers and to share your memories the way you want, not dictated by others.
Google’s media-enhancing ‘Auto Awesome‘ tool on Google+ now supports video files. With no input whatsoever, the feature will take your recorded clips and create new videos with automated transitions, music and effects.
Called ‘Auto Awesome Movies’, this new piece of technological wizardry will instantly stabilize your shots, choose the best or most important parts of your footage and create an all-new highlight reel that’s been cut in-time with some free music from Google.
As you swipe across the screen on a touchscreen device, Google+ will create different cuts based on different moods, musical genres and editing styles. It’s also possible to jump into a timeline mode and see exactly which changes Google has made – from here, you can make additional edits and effectively fix any editing issues that may have slipped through by mistake.
Check out the promo video below to get a feel for how it all works:
GlobalWebIndex’s recent ‘Stream Social Global Report: Q1 2013′ report delivers some excellent insight into the activities of social media users aged 16-64 across 31 different countries around the world. Part of the report details the extent that users follow a group or Like a page created by a brand.
Some of the key results from the report are as follows:
Facebook saw a 27.5% increase in active users between Q2 2012 and Q1 2013 across PCs, smartphones and tablets.
Brand interactions on Facebook increased by 13% on mobile and 2% on PCs.
Twitter grew its active user base by 37%, and brand engagement on the micro-blogging platform increased 16.5% on mobile.
Brand interaction on Google+ increased 45.5% on PCs, and activity posts on PCs increased by 83%.
Twitter and Google+ both possessed Q1 active engagement rates around 60%.
The GlobalWebIndex report summaries that:
Facebook is now a primary platform for marketers, and Twitter has long used micro-blogging to connect with followers. With Google+ now gaining kudos for its “hangouts,” the platform is quickly building a user base and has opened unique opportunities for brand engagement thanks to its integration with other Google services, especially search.