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Who’s on Social Media?

Knowing your audience is key to being an effective marketer, and this is especially true on social media. For social media marketers, knowing your core users on each social network dictates which platforms to focus on. Social media marketing platform Sprout Social recently released a superb infographic that shows the main channels demographic data.

Overall, the data shows social media to be the medium of choice for women. This is especially true on Pinterest where women made up 42 percent of users, and Snapchat where women represented 70 percent of users.

On other networks, like Facebook, LinkedIn and Instagram, the numbers were a little more even, but women represented a higher percentage of users. Men use Twitter slightly more than women and Google+ was an anomaly with men making up 74 percent of the user base.

Social media audiences are also relatively young – 18-29 year-olds make up the largest age group on nearly every platform. LinkedIn is the only network where the percentage of 30-49 and 50-64 year old users outnumber their younger counterparts. LinkedIn users also had the highest average income.

Not surprisingly, Snapchat attracts the youngest users, with more than 70 percent under 25. 62 percent of these users also make less than $50,000 annually, perhaps making them a group with less buying power than the core demographic on other social networks.

Here’s the full Sprout Social infographic and demographic breakdown:

Social Media Demographics

 

 

[Source: Sprout Social; AdWeek]

 

LinkedIn Influencer posts

LinkedIn allows all users to access publishing platform

LinkedIn Influencer postsAs a LinkedIn user you will be aware of the series of ‘Influencer’ blogs that welcome you as you log on. Since its launch, LinkedIn has restricted this feature to editorially selected “Influencers” such as Richard Branson, Bill Gates and Barack Obama who publish their thoughts and advice to the LinkedIn network as long-form blog posts. That’s soon to change as LinkedIn prepares to open up access to its publishing platform to all 277 million users on its network.

The company says the rollout is staged, with initial access arriving for some 25,000 English language users of LinkedIn, with a worldwide reach planned for a couple of months from today.

“One of our big, strategic bets for the company is for LinkedIn to become the definitive, professional publishing platform,” says Ryan Roslansky, Head of Content Products at LinkedIn. “We do this because we want LinkedIn to be the place where members can become productive, successful professionals – not just when you’re trying to find a job, or search for another person.”

Reading between the lines, LinkedIn acknowledges that it needs a hook to make it more of a daily, or at least weekly, destination for end users, rather than a place you go to update your resume when looking for work.

The company first launched its ‘Influencer’ network in 2013 with 150 thought leaders, and has since grown that to around 500.

Today, Influencer posts receive high amounts of traffic and see over 20,000 unique views, over 250 likes and 80 comments, on average.

Currently, LinkedIn’s publishing system lets the Influencers share text accompanied by images, with no limitations on word count. These posts are pushed out to the LinkedIn homepage, where featured items rotate between four top-level positions. The posts also appear in an email digest, in the flagship LinkedIn application and in the Pulse app (the news reader app that LinkedIn acquired last year).

For members who choose to participate, the posts will appear on their profiles where they will ‘live forever’ as a part of your professional identity. To reach those who can benefit from that knowledge, LinkedIn will tap into its understanding of users’ industry and interests to better target the right posts to the right people.

“One of the great things about LinkedIn is when you create a profile on LinkedIn, we know a lot about who you are, your industry, your function in your company, etc. – we have great insight into the interests you care about,” he says. So for example, if LinkedIn sees you’re a graphic designer and it sees a piece of content algorithmically trending on the subject of graphic design, it will make the match.

LinkedIn may be looking to deliver more personalised insights and increase user engagement, but what the end result will be remains to be seen. It can play out in a number of ways, but our money is on more sales patter and increased transparency for companies and job candidates.

 

[Source: LinkedIn; Pulse, Tech Crunch]

Honey Digital Hootsuite Solutions Partner

Honey Digital joins the HootSuite Solution Partner Program

Honey Digital Hootsuite Solution PartnerHoney Digital are delighted to announce that we now offer HootSuite’s market­ leading social relationship platform for businesses and organisations.

Honey Digital joins the HootSuite Solution Partner Program and now offers HootSuite’s social relationship platform for businesses and organisations to collaboratively execute social media strategies across multiple social media networks from HootSuite’s secure, web­-based dashboard. HootSuite is used by 79 of the Fortune 100 companies, including global brands like Virgin, PepsiCo, Sony Music, FOX, WWF, and millions of other groups. With advanced tools and services available for security, collaboration, engagement and analytic measurement of social media strategy, HootSuite is built to bring brands top social ROI.

Honey Digital’s clients benefit with the ability to launch social media strategies, identify and grow new audiences, and distribute targeted messages through HootSuite’s dashboard. This makes streamlining team workflow by scheduling messages, using assignment tools, and reaching new audiences with geo targeting functionality easy.

Clients can also take advantage of HootSuite’s ability to invite multiple collaborators to access and manage social profiles securely, as well as build custom reports using HootSuite’s comprehensive social analytics tools for measurement. HootSuite is a Certified Preferred Partner with Twitter, Facebook, LinkedIn, and Google+ Pages. In addition, users have the ability to access over 50 social networks and integrations offered through the HootSuite App Directory, including Salesforce, Zendesk, YouTube, Instagram, Tumblr and more.

“We’re thrilled to have Honey Digital on as an official HootSuite Solution Partner,” says Kevin O’Brien, Vice President of Partners at HootSuite. “Honey Digital’s services expertise and knowledge of social media will serve our clients well.”

“HootSuite fits naturally into our product portfolio” said Daniel Honey, Honey Digital’s Director. “Many of the services we offer are designed to help businesses enhance their communication streams by becoming a more agile, connected and customer focused business. HootSuite is a world­class social relationship platform that integrates with many of the existing solutions in our portfolio, such as Salesforce, Marketo, WebTrends and Zendesk. The Honey Digital team has really embraced HootSuite. All of our staff have now either completed the HootSuite training and are now HootSuite Certified Professionals or are part way through the company’s HootSuite University education program.“

As a member of the HootSuite Solution Partner Program, Honey Digital provides social strategy, deployment, training and support services to help organisations engage, collaborate, analyse and secure social media in a variety of ways.

This includes:

Engagement Opportunities: Optimising audience engagement by creating search streams, scheduling messages and monitoring social network profiles from one customisable web and mobile dashboard.

Collaborative Tools: Invite clients and colleagues to participate in social media management. Assign messages for follow up and share streams, helping increase efficiency.

Analytics Modules: Measure efforts using over 40 social analytics modules to build and share custom reports or select pre made templates for quick and easy reporting.

Secure Permissions: Share access with team members without compromising security. HootSuite Team permission levels and advanced sharing options ensure control of valuable social profiles and accounts.

About HootSuite

HootSuite is a social relationship platform for businesses and organisations to collaboratively execute social media strategies across multiple social networks from one secure, web based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more. For more information, visit: http://www.hootsuite.com.

 

Social Media Facts 2013

Social Media Facts 2013

Looking to sell the case for social media to your boss? The Digital Insights infographic below covers all the latest social Media facts, figures, numbers and statistics of 2013 which can help you sell the case for social media.

Some of the most fascinating facts are mentioned here-

  • 74% of marketers believe Facebook is important for their lead generation strategy.
  • 28% of Retweets on Twitter are due to inclusion of “please RT!”.
  • 40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities.
  • 42% update their profile information regularly on LinkedIn.
  • Every second 8000 users like some or other photo on Instagram.
  • Twitter’s fastest growing demographic is 55-64 year olds.
  • 80% of total Pinterest’s pins are re-pins.
  • 4.2 billion people use mobile device to access social media sites.
  • Social media generates almost double the marketing leads of trade show, telemarketing, daily mail, or PPC.

 

 Click on the infographic to enlarge it. 

social-media-facts-2013_525a69cdede3b_w1500

Linked In Privacy Policy Changes

LinkedIn makes changes to privacy policy

linkedinYesterday (May 13th) LinkedIn made changes to its privacy policy allowing advertisers to place sponsored content on the LinkedIn feed. LinkedIn has also introduced the Privacy Portal, a one-stop shop for users to access all their LinkedIn data. The company says it will also look to “clarify and simplify” the policy’s language so that privacy details are easier to understand.

In its blog, LinkedIn says that giving users “more clarity, consistency, and control” over their personal data remains the company’s “highest priority.”

In the SocialTimes, Forrester Research analyst Kim Celestre also expressed some criticism of the move:

“I expect users will be a bit disgruntled over this, especially if the sponsored content populates the news feed with more “noise.” One of the attractive aspects of LinkedIn is that the sponsored content and ads were non-intrusive. This changes that.”

Some may see this as another attempt to further ‘socialise’ the platform with sponsored content mirroring that of Facebook’s Sponsored Stories. Others will see this as an attempt to develop the earning capability of the platform as it appeases its shareholders.

Whatever the reason, any change to a platforms privacy policy is sure to irk a large number of users. David Jacobs, the director of the privacy project at EPIC comments:

“Some of the changes could be beneficial, such as giving users better access to their data. I think that ‘clarifying and simplifying’ privacy policies is usually code for ‘giving ourselves the right to increase the commercial exploitation of your data,’ but we will have to wait and see,”.

You can learn more about the LinkedIn privacy changes at www.linkedin.com/legal/privacy-policy