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Who’s on Social Media?

Knowing your audience is key to being an effective marketer, and this is especially true on social media. For social media marketers, knowing your core users on each social network dictates which platforms to focus on. Social media marketing platform Sprout Social recently released a superb infographic that shows the main channels demographic data.

Overall, the data shows social media to be the medium of choice for women. This is especially true on Pinterest where women made up 42 percent of users, and Snapchat where women represented 70 percent of users.

On other networks, like Facebook, LinkedIn and Instagram, the numbers were a little more even, but women represented a higher percentage of users. Men use Twitter slightly more than women and Google+ was an anomaly with men making up 74 percent of the user base.

Social media audiences are also relatively young – 18-29 year-olds make up the largest age group on nearly every platform. LinkedIn is the only network where the percentage of 30-49 and 50-64 year old users outnumber their younger counterparts. LinkedIn users also had the highest average income.

Not surprisingly, Snapchat attracts the youngest users, with more than 70 percent under 25. 62 percent of these users also make less than $50,000 annually, perhaps making them a group with less buying power than the core demographic on other social networks.

Here’s the full Sprout Social infographic and demographic breakdown:

Social Media Demographics

 

 

[Source: Sprout Social; AdWeek]

 

Twitter Buy It Now

Twitter moves into retail with ‘Buy Now’ button

Twitter has begun to dip its toes in e-commerce by adding a new “buy now” button that retailers can embed into tweets. At present the service is just a small-scale trial, mostly offering music downloads from artists such as Ryan Adams for sale.

It allows Twitter users to place a “buy now” button in a tweet that also includes a brief description and image of the product.

Once you click on the button you are taken to another screen where you’re shown further details of the item on offer, and given the chance to choose options – such as size for clothing. You’re then asked to enter your payment and address details. Twitter hold these details on file so that future purchases take a couple of clicks.

Initially the feature is only available to a “small percentage” of users in the US, but Twitter says that this will “grow over time”.

Retailers like Burberry and Home Depot are trialling the feature, as are a range of musicians including The New Pornographers and Megadeth.

Twitter says that more artists and brands will be signing-up “soon”.

Twitter’s Tarun Jain said in a blog post: “This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun.

“Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales.”

It’ll be interesting to see how retailers adopt this feature as it rolls out to a wider audience.

However we don’t anticipate any long term value for retailers, with the buttons main integration being utilised for flash offers or online sales.

 

[Source: Twitter; Mashable; TNW]

Twitter Advertising

Twitter ads now based on browsing history

Twitter AdvertisingTwitter is making it possible for any advertiser to target users based on their browsing history. Twitter ads will be fuelled by browser cookies from websites users have recently visited and will appear on Twitter’s mobile app even if the sites you visited were on a desktop computer.

Tailored ads are powerful because they allow advertisers to zero in on users that already have shown an interest in their products. For example, a hotel can nudge Twitter users that have visited its website or joined its email-subscriber list. An email address is one of the few pieces of information Twitter requests when new users sign up.

Companies generally can’t tell when the same person visits their sites on desktop vs. mobile, and Twitter helps them bridge that gap. That’s attractive to advertisers since consumers increasingly are spending more time on smartphones.

“Retargeted adverts” as they are known, have not previously been successful on mobile, because phones and tablets do not leave the same level of cookies or trail of breadcrumbs about which sites you have visited that laptops and desktops do.

But by analysing the cookies in your desktop browser, it’s anticipated that Twitter will be able to use that information to target relevant adverts for mobile as well.

The use of cookies is thought to be part of Twitter’s plan to become an advertising powerhouse after the $23.8 billion valuation proposed by its $43.69 share price.

Twitter currently offers an opt-out of retargeting under “Promoted Content” on its “Security and Privacy” settings page.

 

[Source: WSJ; Telegraph; Techworld; TechCrunch]

Twitter Timelines

Twitter announces ‘Custom Timelines’

Twitter TimelinesTwitter has announced a new custom timeline feature that will allow users to curate feeds by dragging and dropping individual tweets. The feature is coming first to Tweetdeck, but the company is also releasing a beta API that will allow developers to tap into the feature.

Custom timelines will have their own links and can also be embedded on other sites. Twitter says the feature will roll out over the next few days to TweetDeck on the Web, Chrome and PC, while an updated Mac app is “coming soon.”

The solution should serve as a decent alternative to the existing lists feature, while also putting some pressure on Storify (yes, remember them!). For instance, custom timelines could be used for Q&As, breaking news and tracking commentary alongside sporting and entertainment events.

When the feature goes live, you’ll be able to create a custom timeline by adding a new column in Tweetdeck. Then simply drag tweets over from your other columns to populate the timeline. Other users will be able to see your custom timelines on your Tweetdeck profile card.

Read the full announcement on the Twitter Developers blog.

 

[Source: Twitter; Developers; TNW; Tech Crunch]

Social Media Facts 2013

Social Media Facts 2013

Looking to sell the case for social media to your boss? The Digital Insights infographic below covers all the latest social Media facts, figures, numbers and statistics of 2013 which can help you sell the case for social media.

Some of the most fascinating facts are mentioned here-

  • 74% of marketers believe Facebook is important for their lead generation strategy.
  • 28% of Retweets on Twitter are due to inclusion of “please RT!”.
  • 40% of marketers use Google+, 70% desire to learn more and 67% plan to increase Google+ activities.
  • 42% update their profile information regularly on LinkedIn.
  • Every second 8000 users like some or other photo on Instagram.
  • Twitter’s fastest growing demographic is 55-64 year olds.
  • 80% of total Pinterest’s pins are re-pins.
  • 4.2 billion people use mobile device to access social media sites.
  • Social media generates almost double the marketing leads of trade show, telemarketing, daily mail, or PPC.

 

 Click on the infographic to enlarge it. 

social-media-facts-2013_525a69cdede3b_w1500

Twitter

Push Notifications Will Deliver Twitter Follow Recommendations

TwitterTwitter is rolling out a new feature that will automatically send mobile suggestions to members on who to follow. The suggestions, which will be sent through push notifications, are based on the activity of the people they follow.

The feature is based on an experimental account, @MagicRecs, which sends instant, personalised recommendations for members and content through Direct Messages. Since the account launched six months ago, Twitter has tweaked the algorithm — based on engagement and feedback — to send only the most relevant updates.

Now Twitter for iPhone and Twitter for Android will receive recommendations through push notifications if a number of accounts in someone’s network begin to follow someone new, or retweet or favorite the same tweet. This could be a big opportunity for brands to get in front of a lot of people.

Take Oreo’s viral tweet during the last Super Bowl as an example. The company scored big with a well-timed tweet about the blackout, resulting in 7,700 new followers and more than 14,000 retweets. With that type of immediate engagement, Oreo’s tweet would be a likely candidate for a push notification from Twitter.

By leveraging this data, Twitter is able to keep members engaged and interacting with the service, which is a big win for advertisers. If push notification suggestions can keep consumers on the network longer or more frequently, the higher the chance that they’ll see one of your tweets.

The notification will roll out to mobile apps soon. If past updates are any indication, it’s likely that this feature will be on by default; however, it can be switched on and off in Notification Settings.

 

[Via: Sprout Social/Sprout Insights]

Social Media Update

Social Media Activity: GlobalWebIndex Report

GlobalWebIndex’s recent ‘Stream Social Global Report: Q1 2013′ report delivers some excellent insight into the activities of social media users aged 16-64 across 31 different countries around the world. Part of the report details the extent that users follow a group or Like a page created by a brand.

Some of the key results from the report are as follows:

  • Facebook saw a 27.5% increase in active users between Q2 2012 and Q1 2013 across PCs, smartphones and tablets.
  • Brand interactions on Facebook increased by 13% on mobile and 2% on PCs.
  • Twitter grew its active user base by 37%, and brand engagement on the micro-blogging platform increased 16.5% on mobile.
  • Brand interaction on Google+ increased 45.5% on PCs, and activity posts on PCs increased by 83%.
  • Twitter and Google+ both possessed Q1 active engagement rates around 60%.

The GlobalWebIndex report summaries that:

Facebook is now a primary platform for marketers, and Twitter has long used micro-blogging to connect with followers. With Google+ now gaining kudos for its “hangouts,” the platform is quickly building a user base and has opened unique opportunities for brand engagement thanks to its integration with other Google services, especially search.

Social Platform Update from GlobalWebIndex

(Source: GlobalWedIndex.net)

Twitter: The Fastest Growing Social Platform

Twitter is now the fastest growing social platform increasing 40% between Q2 and Q4 2012. This means there are now 485m account holders and 288m active users.

The infographic from globalwebindex.net below also shows that:

  • Saudi Arabia has the largest number of active users in the EMEA region. 
  • PC still has the largest number of active users, something we were surprised at having expected mobile to be on top.
  • Biggest uptake is with those aged 25 to 34 and with those who are self-employed.

Twitter still proves popular however Google+ is not far behind with over 400 million members and over 100 million active users. Could 2013 see Google+ overtake Twitter? Or will Pinterest surge forward?

Twitter is the fastest growing network in 2012

 

 

 

 

 

 

 

 

 

 

 

 

Click on the image to enlarge.

Keep calm and carry on

This week has been possibly one of the worst for this country. The recent riots that have dogged London and other key cities have shown the worst of our society. From a personal perspective I’m sad to see the city I’ve lived in and currently work in shown to the world in such shameful fashion.

From The Digital Times perspective, it’s been sad to see social media ‘blamed’ for the organisation of these riots and also for the spreading of information. Well, I ask the nee sayers to be quiet and look at the good that social media has done.

In a speech earlier today, PM David Cameron echoed the sentiment: “We have seen the worst of Britain, but I also believe we have seen some of the best of Britain – the million people who have signed up on Facebook to support the police, coming together in the clean-up operations”.

Add to this the rallying of Twitter users to oust looters and the adoption of #riotcleanup and #OperationCupOfTea, you can see that people do care about the society they live in – offline and online.

We are lucky enough to have freedom of speech and social media is a channel, or megaphone, that allows us to use our voices. As with offline society, there are always going to be pockets of people who abuse this right and who will use social for bad. But online those who use it for good have a bigger voice, one that carries and as we have seen can be used for amazing things.

Finally, there’s been a lot of awful stories this week and a lot of fear. To put our faith back in society, post us storied of the good things you’ve experienced or heard this week, on or off line.

Keep calm and carry on people….

Social for Good

We’ve all been horrified by the weekends news about the terrorist attacks in Oslo. As the news started to surface through Twitter on Friday I turned to the Sky News iPad app to find out what was going on through their live news feed. Over the weekend there was news of a Google+ circle that had been set up to help and inform those involved. Twitter also rolled into action with users asking people in the locality of the bombing to keep their wi-fi unlocked so that those trapped could lock on and get help.

It is amazing how much social media has changed our way of life. Not only do we now find out about new events as, even before, they appear on rolling news channels, we can also get a clearer “from the ground” report of events – citizen journalism. But social channels were full of those from the digital world, nee from all over the physical world, who wanted to help those on the ground in the best or only way they could – through online.

Inane chatter about cats and Justin Bieber aside, social media is an amazing benefit to our offline lives.

So, I want to hear from our readers about how they see social. Do you use social media as your news channel? Have you seen social used for good? Whatever your thoughts, enter the discussion by posting your comments below.